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RESUME
Education
University of Wisconsin-Madison—Projected Graduation: May 2024
Bachelor of Science
Major: Consumer Behavior and Marketplace Studies; Certification: Entrepreneurship & Digital Studies
Dean's List: 2020-2021, 2021-2022, 2022-2023, 2023-2024
Santa Reparata International School of Art— January - May 2023
Courses: Fashion Branding, Fashion Product Development, Sustainability in Fashion, & Feminism in Art
Experience
GTG Abroad L.L.C., Digital Marketing Intern—January 2024 - Present
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Assist with public relations and help brand reach increase by 20% from January to March.
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Curate brand-specific content across a range of social media platforms including Instagram, TikTok, and Facebook.
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Organizing 5 of the first unique GTG Abroad sponsored english-speaking workout classes for travelers.
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Centric Brands, Marketing Intern—June 2023 - August 2023
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Rebranded and presented competitive analysis to inform beauty division brand refresh.
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Co-lead team of 5 on repositioning strategy of the Avirex brand, presented to executive leadership for consideration and implementation.
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Developed and handcrafted product for internal program: Creators for A Cause
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Story Told, designed, managed, and priced production, All proceeds benefited Operation Backpack.
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Bandier, Digital Marketing Coordinator—June 2022 - August 2022
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Curated and produced 15 weekly social media posts weekly to increase engagement through Instagram, Tiktok, and Insider Emails.
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Organized and facilitated 5-6 influencer events to drive brand buzz and awareness.
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Designed and implemented social media advertisements (Instagram & TikTok).
Leadership
Spoon University, VP Social Outreach—August 2022 - Present
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Manage and create 15-20 social media pieces of content per month.
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Facilitated 4800% increase in accounts engaged since taking over social media responsibilities.
Alpha Epsilon Phi, VP Apparel Chair—November 2021 - Present
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Design and produce all merchandise for Alpha Epsilon Phi, as well as Alpha Epsilon Phi sponsored events.
The Fit Magazine, Graphic Design—2021 - Present
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Compose articles on beauty, fashion, and lifestyle.
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Create graphic designs that positively reflect the DNA of the magazine.
Skills & Competencies
Infegy Atlas Basic Certification—May 2021
Proficient in Microsoft Office, Photoshop, Canva, Figma, and Asana Marketing Software
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